Marketing is a crucial part of any business that helps you create and maintain customer relationships and sell your products and services. With the advent of technology, we now have modern marketing strategies that we can tailor to fit the needs of our business and make it successful. But what exactly is modern marketing? Is it different from conventional advertising?
Modern marketing is an agile and data-driven methodology that connects brands with their ideal customers to achieve business objectives.
So, what typically are business objectives? These include the growth of the company, increased customer numbers, a larger market share, a greater profit margin, and the addition of new and skillful employees. The most effective modern marketing teams use several strategies to support these goals through creative thinking, planning, strategy, technology, and analysis.
What Modern Marketing Strategies You Should Use?
Before discussing modern marketing strategies, remember that none of these results in immediate profit. You have to be patient and consistent with your effort. Work on multiple strategies at once, and you will start seeing results soon.
Here are ten modern marketing strategies to effectively help you achieve your objectives.
1. Start A Social Media Campaign
Employing social media as a marketing tool is mandatory in today’s business world. Adults are the primary demographic, and social media heavily influences them. So, if your target audience is adults (teenagers and adolescents), you must invest in social media marketing.
Promote your business on Facebook, Instagram, TikTok, Snapchat, or any other platform suitable to your line of work. Creating a social media business page allows you to build engagement with your target market and promote your content. Furthermore, social platforms let you directly respond to customers’ queries publicly. Doing so builds trust, which leads to an increase in sales. Share the relevant information to help your audience learn more about you, your business, or the industry you work in.
Hire a social media person to manage your social media accounts, or learn to do it yourself (if you have a constrained budget). Undoubtedly, social media marketing is one of the must-have modern marketing strategies that business owners should never ignore.
2. Make Educational Videos
Video tutorials are an effective way to promote your business, where you provide helpful information to the public. Make educational videos or step-by-step tutorials for your audiences. Your visibility and sales will depend on the quality of your video tutorials and the value they offer.
Whenever someone desires to learn something visually, they turn to YouTube. It ranks second behind Google as the world’s largest search engine. So, teach your customers something here that solves pain points through your business. Educate them on the reasons behind your choice to start a business.
We suggest you start with a short video explaining your business goals and gradually start making longer videos describing your products, services, and various offers. Check out your competitor’s tutorials to get an idea before you create your strategy.
Undeniably, video marketing is one of the most effective modern marketing strategies to get desired business results (if done correctly).
3. Blog, Blog, Blog
The blogging strategy is handy, especially if you own an E-commerce store. Increased brand awareness and rankings on product pages can lead to more sales from blogging.
Blogging is not only helpful for promoting E-commerce stores but also for brick-and-mortar businesses. Corporate websites that create successful blogs rank higher in search results. There are many free WordPress themes that you can use for your blog to make it more mobile responsive and easily navigable.
Ensure you create informative content that solves a problem or two for your potential customers. You become an influencer in the eyes of your audience when you offer them easy solutions to their woes.
Among modern marketing strategies for promoting online businesses or E-commerce stores, blogging is at the top.
4. Learn and Apply SEO
An SEO strategy refers to a methodology of optimizing your website for search engine results. Creating and following an SEO strategy can improve your business’s organic traffic, search rankings, and conversions.
If done in the right way, SEO leads to the exponential growth of your business. You may ask, what is the right way? Well, ensure that your web content is insightful, engaging, and unique and adds exceptional value to your client’s knowledge, and solves their problems while also honoring the search engines. Avoid too much keyword stuffing and spamming because it will not work long-term.
The Internet is full of companies teaching people unethical ways of implementing SEO to fool Google. It might work for a while, but you’ll get in trouble in the long run, so don’t find a shortcut to SEO. It requires work and time to get your desired results from SEO.
Search engine optimization is one of the most reliable modern marketing strategies for small businesses or startups because it requires very little or no investment if you do it on your own.
5. Take Advantage of Influencers
Are you keen on getting your message out without building an audience? If yes, it would be wise to leverage influencers in this situation. You need to find the right influencer; it doesn’t have to be someone with millions of followers. Furthermore, you can always consider micro-influencers with a few hundred or a thousand followers.
Your message only goes as far as you can spread it to the right consumers. When you consider the potential profit, you can reach a large audience for not much money. It is possible only if you find the right influencer.
Influencer marketing is viable if you have sales systems and products in place. It is likely the right marketing strategy if you have a conversion-driven offer with a visible objective. After consulting with influencers, evaluate the situation and set your products and services prices.
Influencer marketing is one of the underrated modern marketing strategies that many business owners ignore.
6. Create an Excellent Lead Magnet
The lead magnet is a way to attract potential customers through a tempting offer. Are there any problems that consumers in your niche are experiencing? What inspired you to start your own business? Before creating your lead magnet, consider these questions. Lead magnets that address pain points at the outset are more likely to deliver the desired results.
So, how to build a lead magnet? Create discount codes, e-books, cheat sheets, checklists, videos, or anything else that persuades your customers to give their names and email address.
Besides, adding a sizzling sales copy to your landing page is crucial to getting people into your funnel. A great lead magnet is a key to reaching your audience; the better it is, the more effective it becomes.
A lead magnet is one of the practical modern marketing strategies of the present time that every business owner must pay more attention to.
7. Implement Facebook Ads With Retargeting
Without a doubt, Facebook ads are one of the most powerful modern marketing strategies available today. Targeting and reaching a Facebook audience is easy, and the possibilities are endless. You can focus on interest, age, relationship status, and more.
However, obtaining exceptional results is more than getting click traffic. To maximize conversions, you should use pixels for retargeting and remarketing. A pixel is a line of code you can use on your website to gauge the efficacy of your adverts by comprehending the activities of visitors on your website. Through the collected data you can better understand your target audience and shape your future campaigns. Learn and install the Facebook Pixel on your site right now if you haven’t already.
Pixel’s use is an effective way to build your audience regardless if you have already run Facebook ads.
8. Make the Most of LinkedIn
Does your LinkedIn profile have a video? Have you ever considered using one on your profile? Make a video today telling who you are and what you do, and link that to your profile description. It is an easy way to market your business passively, and when done right, it can yield shockingly positive results.
You can start marketing on LinkedIn right now if you have 500+ connections. Describe your challenges and share your stories. Your potential reach will be huge if your stories are compelling. If your posts go viral, you can reach millions.
LinkedIn also allows you to connect with like-minded entrepreneurs and collaborate with them. Although it is one of the best modern marketing strategies, many people still overlook LinkedIn’s value as a business resource.
9. Design an Affiliate Program
You can significantly grow your business through affiliate marketing. The term “affiliate marketing” refers to the process of earning a commission by marketing the products of a company or individual. Affiliates search for products they enjoy and promote them, making a share of sales revenue.
Why not create your own affiliate program and start finding the potential affiliates, who can sell your products/serves?
However, finding the right affiliate partners is not always as straightforward as it appears. It works best if you already have good conversions to attract prominent affiliates. There are tons of sites where you can promote your affiliate program. Just do not let emotions get in the way if you want to be successful.
Don’t ignore affiliate marketing in your business strategy. It can be one of the best passive income streams and most profitable modern marketing strategies if implemented correctly.
10. Implement an Email Marketing Strategy
Email marketing is one of the popular modern marketing strategies many business owners rely on. In contrast to social media marketing, it allows you to reach out to people who are already interested in your brand. On the other hand, social media is more effective in attracting attention in the early stages of a business.
However, make sure you avoid sending unsolicited emails. Instead, send opt-in newsletters to potential customers to collect their email ids. You should also contact previous customers and follow up tactfully.
11. Send newsletter
It does not matter if you are eyeing for tech startup or an AI startup. Newsletters serve as vital tools for successful businesses to engage with subscribers, leaving a lasting impression. Despite their affordability, they prove highly effective in marketing endeavors. In today’s information-rich age, newsletters serve as crucial reminders of a company’s offerings amidst digital noise. Effective newsletters adhere to the three C’s:
- Clear: Content should stay on-topic to ensure it resonates with the intended audience, ensuring its success.
- Concise: Messages must be brief, avoiding unnecessary details while maintaining clarity and organization.
- Compelling: Newsletters should address audience needs with engaging content, incorporating a call to action to drive interaction. Content should remain relevant and captivating, fostering a positive and upbeat tone throughout. Embracing these principles ensures newsletters effectively connect with subscribers, maximizing their impact.
12. Extend Your Brand Into Tangential Markets for Enhanced Awareness
Big companies often branch out into new industries through brand extensions, leveraging their brand recognition to generate additional revenue. For instance, Reese’s successful venture into the cereal market with “Reese’s Puffs” demonstrates this strategy. Successful extensions typically align closely with the company’s core brand, as seen with Gerber’s baby clothes and Dole’s frozen fruit bars. By expanding into related markets, companies can maintain their brand’s unique identity and perceived quality while introducing new products consumers intuitively understand.
However, venturing too far from the core brand can backfire, potentially damaging its reputation. Products unrelated to the flagship line may create negative associations, weakening existing brand perceptions and product quality. Thus, while brand extensions offer opportunities for growth, careful consideration is necessary to ensure alignment with the core brand’s values and associations.
Final Thoughts
The modern business strategies we have explained above are the most famous to advertise your business and become successful quickly. Make sure you use all available resources to reach your potential customers and sell your products and services. Get creative with your marketing plans, and don’t be afraid to experiment. With a little effort, you will see your business grow quickly!