Commutes. Vacations. Picnics. Running errands. Working throughout the day. Sometimes, it’s nice to have a cold (or hot) drink readily available when you need it. Tumblers and travel mugs can fulfill this need nicely. By offering them as part of a promotional campaign or placing your logo on them, you can generate impressions that might lead to increased business at your organization.
In this article, we’ll explore how travel mugs can help your small business succeed and give your customers something of value they’ll remember for a long time to come. Without further Ado let’s get started.
Promoting Business With Travel Mugs
Following are some reasons you should select high-quality travel mugs as the best business promotion strategy.
1. Durability
Maintaining your business requires you to adjust to the shifting requirements of your customers. Providing them with a durable travel mug can be an excellent opportunity to provide that sort of adaptation. Damage-resistant tumblers of the finest quality are an ideal way to demonstrate your commitment to precision.
Plastic, ceramic, and stainless steel are all resistant to dents, cracks, and falls. They typically endure for a longer time rather than cracking or fracturing while being used. Travel mugs will be used frequently so durability is a necessity. Unlike traditional disposable cups or glassware, travel mugs can last for years. If you put your logo on them, you can generate plenty of impressions as customers use (and re-use) them throughout the course of their product life.
2. Versatility
It might not seem like it sometimes, but people want some versatility and multifunctionality from the beverage containers. Just look at all the people who use traditional porcelain coffee mugs to drink water or tea. A travel mug can be incredibly versatile. They’re also useful throughout many different settings. Whether it’s outdoor activities, commutes, or sipping a cup of joe in the rain, a travel mug makes it all possible.
Consider offering vacuum-sealed, leak-proof travel mugs for people who want to keep their beverages hot for a long. You can also offer a travel mug with a built-in straw or a sports bottle spell. These are ideal for cold or drinks. Travel mugs are also suitable for a large variety of different drinks including tea, water, smoothies, juice, coffee, and even soup for those extremely chilly days. This versatility makes them an authentic and worthwhile promotional item that caters to a broad and diverse audience.
3. Visibility
Part of the reason people promote things is to get their brand in front of as many eyeballs as possible. It is a smart business skill and promotion technique. Having both brand awareness and recognition is necessary for commercial success. It’s nearly hard to stand out from the competition and develop loyal customers without a well-known brand. Brand recognition and awareness also helps establish reliability and trustworthiness, which will ultimately lead to increased sales. One of the biggest advantages you’ll find with promoting travel mugs is how visible they can be. As we established previously, people take them everywhere.
When they do that, other people see your logo and it acts as a passive advertisement for your brand. This generates impressions which can eventually become leads. Public places like train stations, airports, coffee shops, and restaurants are ideal locations to drink from a travel mug. That means your marketing message ostensibly will appear in those areas when customers use your mugs there. Increased visibility can lead to better brand management and awareness. And that can attract more customers. Just make sure your logo is eye-catching and your messaging is clear to ensure it works as intended.
4. Cost Effective
Advertising can get expensive. The cost of running a modern marketing campaign can get pretty high. Add to that the prospect of a recession and a drop in ad spending across most industries, and you will hit a possible tragedy. It is therefore necessary to identify low-cost methods of self-promotion. Tumblers and travel mugs once again come in handy here. When you compare them to other ads that are much more costly (TV, radio, billboards), you’ll find you don’t spend as much money investing in a few hundred travel mugs as you do in purchasing airtime.
Because you can buy these items in bulk, you get discounts on them. And when you obtain more customers because you sell and give them away, you end up increasing business organization. That in and of itself demonstrates a profound return on investment. Ultimately, promotional items like travel mugs are an ideal conduit for growing your business and getting your money’s worth in regard to running a marketing campaign.
5. Building Relationships
Building relationships and engagement is what marketing is all about. When you run a successful marketing campaign, you tend to generate engagement and Goodwill among your customers. That translates into more frequent visits, loyalty, and more success across the board. Using custom tumblers for marketing is quite helpful for building relationships with customers, coworkers, and industry colleagues.
Building these relationships and maintaining them is critical to ensuring a successful business. Using travel mugs to get started with that process is a simple, yet effective and worthwhile method for building wonderful relationships that will last well into the future.
6. Make a Perfect Gift Basket
The travel mugs, combined with diaries and notebooks, make a perfect gift box for your customers and employees. Since they are usable in day-to-day life, the receivers won’t find it just an ornamental gift. You can also give some free coupons for cafes and coffee shops.
You can write a thank you note or an appreciation message with your business logo. It will feel more intimate. So, putting in some thought and diversification in marketing ideas will go a long way.